Making Social Media Strategy count for B2Bs
We live in an interconnected world where technology has passed baton in the hands of empowered consumers, who decide the fate of brands.
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Africa: The Digital Awakening
From the evolution of hominids to the era of wars, Africa is always the cynosure of global economies. The African safari has been
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Social Media: Is it relevant for IT Outsourcing Industry
Internet and Information Technology, with the advent of social media, has brought in revolutionary changes in the way individuals and firms interact and
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Trends Likely to Impact Global Sourcing in 2013
Welcome 2013, a year we anticipate positive change in market dynamics of the global sourcing industry as the cloud of uncertainty around US
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Leveraging Social Media to gain Market Share in Services Marketing
Social Media Marketing is the new sensation in the new age marketing which has helped brands across the globe connect with audience effectively
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Brands and their color story
The journey of a product or company to become brand is driven by factors formed by its elements or traits. Color is an
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Facebook Time line for brand pages
On February 29, 2012 Facebook announced the launch of time line for brand pages, after the launch of time lines for individual profile
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Marketing : Reaching your Consumers
Marketers around the world have seen a rapid change in the annual marketing plans with inclusion of social media and mobility solutions. The
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Starbucks: The Coffeewallahs
A $4 for cup of coffee has turned around the coffee business in the world, and yes it’s Starbucks. The brand has strived
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Branding : The Social Gaming Way
Recently, I pored over some data which enlightened me that if Facebook were a nation, it would be third most populated country in
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