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Marketing, Technology, Fitness | OnMarketing

Tagged with Branding

Consumer Decision Journey in the Digital Age

The consumer decision journey no longer follows the linear model in the digital era. Enterprises are in the process of creating awe moments for consumers through multiple touch points. Customer retention is one of the arduous challenges facing enterprises in the digital age when small firms are … Continue reading →
December 10, 2014 Leave a reply

Starbucks: The Coffeewallahs

A $4 for cup of coffee has turned around the coffee business in the world, and yes it’s Starbucks. The brand has strived to be the third best place for human beings after their home, and office. Over a period of 40 years, the evolution of the company has seen four logo changes in each decade that … Continue reading →
June 16, 2013 Leave a reply

Branding : The Social Gaming Way

Recently, I pored over some data which enlightened me that if Facebook were a nation, it would be third most populated country in the world with over 1 Billion residents. Additionally, after some research I found out that Farmville (a social gaming product from Zynga) could as well be a populated … Continue reading →
June 15, 2013 Leave a reply

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