Consumer Decision Journey in the Digital Age
The consumer decision journey no longer follows the linear model in the digital era. Enterprises are in the process of creating awe moments
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Branding
Starbucks: The Coffeewallahs
A $4 for cup of coffee has turned around the coffee business in the world, and yes it’s Starbucks. The brand has strived
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Branding : The Social Gaming Way
Recently, I pored over some data which enlightened me that if Facebook were a nation, it would be third most populated country in
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