Own your fitness transformation
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In the pursuit to find happiness, by trying to achieve my goals in the corporate world, I found myself spending 16+ hours a day in front of a machine called Laptop. While my corporate journey started around mid-2000, there’s one another journey that kicked-off, somewhere in 2010 and continued for … Continue reading
Customer loyalty in the digital age
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Customer Loyalty in the Digital Age from Alok Ranjan
Technology democratization has created a plethora of opportunities for brands to connect with consumers. Brands now need to understand what their consumers really want and establish connect with them at every stage of the purchase … Continue reading
Welcome to the Idea Economy!
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The value of an Idea lies in the using of it
- Thomas Edison
In February 2016, Kickstarter, the largest crowdfunding platform, celebrated its 100,000th project funding for a visually striking photography project that leveraged a system that didn’t exist seven years ago. Talk … Continue reading
7 Deadly Sins of Digital Marketing
Be transparent, or perish! Brand loyalty is a passé.
The customer today expects a no-nonsense attitude from brands. Amid a multitude of technology platforms to leverage, customers demand a unique a brand experience at each touch point. While brands are busy adapting their cookie-cutter … Continue reading
Consumer Decision Journey in the Digital Age
The consumer decision journey no longer follows the linear model in the digital era. Enterprises are in the process of creating awe moments for consumers through multiple touch points. Customer retention is one of the arduous challenges facing enterprises in the digital age when small firms are … Continue reading