Alok Ranjan

Own your fitness transformation

November 27, 2020November 27, 2020Alok Ranjan Comment

In the pursuit to find happiness, by trying to achieve my goals in the corporate world, I found myself spending 16+ hours a [...]

Customer loyalty in the digital age

January 9, 2017November 27, 2020Alok Ranjan 1

Customer Loyalty in the Digital Age from Alok Ranjan Technology democratization has created a plethora of opportunities for brands to connect with consumers. [...]

Welcome to the Idea Economy!

July 20, 2016November 24, 2020Alok Ranjan Comment

The value of an Idea lies in the using of it – Thomas Edison In February 2016, Kickstarter, the largest crowdfunding platform, celebrated [...]

7 Deadly Sins of Digital Marketing

July 1, 2015November 27, 2020Alok Ranjan 2

Be transparent, or perish! Brand loyalty is a passé. The customer today expects a no-nonsense attitude from brands. Amid a multitude of technology [...]

Consumer Decision Journey in the Digital Age

December 10, 2014November 24, 2020Alok Ranjan Comment

The consumer decision journey no longer follows the linear model in the digital era. Enterprises are in the process of creating awe moments [...]

Digital Darwinism: Adapting for the Enterprise Success

June 19, 2014November 24, 2020Alok Ranjan 5

“It is not the strongest or the most intelligent who will survive but those who can best manage change.” – Charles Darwin Technology [...]

Innovation: The Spice of Entrepreneurship

March 28, 2014November 24, 2020Alok Ranjan 2

Folks, I will be speaking at the Entrepreneurship Event “Innovation: The Spice of Entrepreneurship” in Mumbai at Jamnalal Bajaj Institute of Management Studies(JBIMS) [...]

SMAC: Enabling Business Paradigms of the 21st Century

February 24, 2014November 24, 2020Alok Ranjan Comment

If you stand still, you fall behind. Mark Twain Agility, adaptability, and innovation are lifeline for success of enterprises in the 21st century. [...]