He enables organizations in transforming their buyer journey by aligning marketing and sales functions to business objectives for maximizing their brand outreach, strengthening thought leadership, and accelerating demand generation. He believes a holistic marketing strategy can help brands connect with their consumers. Alok advises brands in shaping their consumer-centric marketing & business strategy and assists them in developing a marketing roadmap. He believes, brands are caught in a maze of technology and economic dynamics caused by disruptive forces, which are changing the way consumers interact with brands.
He has led marketing and digital consulting engagements for the Ministry of IT in many African, European, and Latin American countries on investment promotion, impact sourcing, and digital strategy. He advises start-ups on brand building and revenue generation and is a marketing mentor to one of the leading non-government organizations, with international affiliations, which specializes in promotion and awareness of life-saving skills.
Alok is an invited speaker at some of the leading business schools in India (JBIMS, Symbiosis Institute of Operations Management, Pondicherry University). He is a fitness evangelist, a certified Yoga instructor and a half-marathoner.
Connect with him on Twitter @thealokr
Email him at: alok[dot]bim[at]gmail[dot]com