The consumer decision journey no longer follows the linear model in the digital era. Enterprises are in the process of creating awe moments for consumers through multiple touch points. Customer retention is one of the arduous challenges facing enterprises in the digital age when small firms are … Continue reading
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Welcome 2013, a year we anticipate positive change in market dynamics of the global sourcing industry as the cloud of uncertainty around US Presidential Elections disperses, the US economy avoids the “fiscal cliff” and large number of outsourcing contracts come up for renewal and negotiations. … Continue reading