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Digital Darwinism: Adapting for the Enterprise Success

“It is not the strongest or the most intelligent who will survive but those who can best manage change.” - Charles Darwin Technology disruption has ushered in a period of ‘Digital Darwinism’. An era where the evolution of technology and society is faster than the ability of enterprises … Continue reading →
June 19, 2014 5 Replies

SMAC: Enabling Business Paradigms of the 21st Century

If you stand still, you fall behind. Mark Twain Agility, adaptability, and innovation are lifeline for success of enterprises in the 21st century. From having shutters down on the ‘Kodak Moment’ for the 130-year-old George Eastman’s Kodak to closing curtains on many traditional business … Continue reading →
February 24, 2014 Leave a reply

Making Social Media Strategy count for B2Bs

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July 27, 2013 Leave a Reply

Leveraging Social Media to gain Market Share in Services Marketing

Social Media Marketing is the new sensation in the new age marketing which has helped brands across the globe connect with audience effectively in an engaging way. In less than a decade, the web sphere has seen a drastic change in the modes of marketing and social media has emerged as an effective … Continue reading →
June 16, 2013 Leave a reply

Brands and their color story

The journey of a product or company to become brand is driven by factors formed by its elements or traits. Color is an important brand element which projects a brand connection in the minds of customers. According to a research conducted by Institute for Color Research, people make judgment about a … Continue reading →
June 16, 2013 Leave a reply

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