Customer Loyalty in the Digital Age from Alok Ranjan Technology democratization has created a plethora of opportunities for brands to connect with consumers.
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Be transparent, or perish! Brand loyalty is a passé. The customer today expects a no-nonsense attitude from brands. Amid a multitude of technology
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If you stand still, you fall behind. Mark Twain Agility, adaptability, and innovation are lifeline for success of enterprises in the 21st century.
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The journey of a product or company to become brand is driven by factors formed by its elements or traits. Color is an
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