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Be transparent, or perish! Brand loyalty is a passé. The customer today expects a no-nonsense attitude from brands. Amid a multitude of technology
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Consumer Decision Journey in the Digital Age
The consumer decision journey no longer follows the linear model in the digital era. Enterprises are in the process of creating awe moments
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Digital Darwinism: Adapting for the Enterprise Success
“It is not the strongest or the most intelligent who will survive but those who can best manage change.” – Charles Darwin Technology
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We live in an interconnected world where technology has passed baton in the hands of empowered consumers, who decide the fate of brands.
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Leveraging Social Media to gain Market Share in Services Marketing
Social Media Marketing is the new sensation in the new age marketing which has helped brands across the globe connect with audience effectively
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Brands and their color story
The journey of a product or company to become brand is driven by factors formed by its elements or traits. Color is an
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