Starbucks: The Coffeewallahs June 16, 2013November 24, 2020Alok Ranjan Comment A $4 for cup of coffee has turned around the coffee business in the world, and yes it’s Starbucks. The brand has strived [...]
Branding : The Social Gaming Way June 15, 2013November 24, 2020Alok Ranjan Comment Recently, I pored over some data which enlightened me that if Facebook were a nation, it would be third most populated country in [...]
Augmented Products June 15, 2013November 24, 2020Alok Ranjan Comment In marketing, a product is a tangible material available in the market to consumers. The development of a product and its life cycle [...]