Consumer Decision Journey in the Digital Age
The consumer decision journey no longer follows the linear model in the digital era. Enterprises are in the process of creating awe moments
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marketing
Innovation: The Spice of Entrepreneurship
Folks, I will be speaking at the Entrepreneurship Event “Innovation: The Spice of Entrepreneurship” in Mumbai at Jamnalal Bajaj Institute of Management Studies(JBIMS)
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Starbucks: The Coffeewallahs
A $4 for cup of coffee has turned around the coffee business in the world, and yes it’s Starbucks. The brand has strived
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Augmented Products
In marketing, a product is a tangible material available in the market to consumers. The development of a product and its life cycle
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