Consumer Decision Journey in the Digital Age
The consumer decision journey no longer follows the linear model in the digital era. Enterprises are in the process of creating awe moments
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Social Media Marketing
Making Social Media Strategy count for B2Bs
We live in an interconnected world where technology has passed baton in the hands of empowered consumers, who decide the fate of brands.
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Trends Likely to Impact Global Sourcing in 2013
Welcome 2013, a year we anticipate positive change in market dynamics of the global sourcing industry as the cloud of uncertainty around US
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