Welcome to the Idea Economy!
The value of an Idea lies in the using of it – Thomas Edison In February 2016, Kickstarter, the largest crowdfunding platform, celebrated
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Services Marketing
Consumer Decision Journey in the Digital Age
The consumer decision journey no longer follows the linear model in the digital era. Enterprises are in the process of creating awe moments
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Leveraging Social Media to gain Market Share in Services Marketing
Social Media Marketing is the new sensation in the new age marketing which has helped brands across the globe connect with audience effectively
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