Consumer Decision Journey in the Digital Age
The consumer decision journey no longer follows the linear model in the digital era. Enterprises are in the process of creating awe moments
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mobile technology
New Horizons of Business Process Outsourcing in Africa, Latin America & Caribbean
New Horizons of Business Process Outsourcing in Africa, Latin America & Caribbean is the latest book launched by Avasant. The book provides a
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Augmented Products
In marketing, a product is a tangible material available in the market to consumers. The development of a product and its life cycle
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