Customer loyalty in the digital age
Customer Loyalty in the Digital Age from Alok Ranjan Technology democratization has created a plethora of opportunities for brands to connect with consumers.
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Social Media Marketing
Consumer Decision Journey in the Digital Age
The consumer decision journey no longer follows the linear model in the digital era. Enterprises are in the process of creating awe moments
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Making Social Media Strategy count for B2Bs
We live in an interconnected world where technology has passed baton in the hands of empowered consumers, who decide the fate of brands.
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Social Media: Is it relevant for IT Outsourcing Industry
Internet and Information Technology, with the advent of social media, has brought in revolutionary changes in the way individuals and firms interact and
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Leveraging Social Media to gain Market Share in Services Marketing
Social Media Marketing is the new sensation in the new age marketing which has helped brands across the globe connect with audience effectively
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Brands and their color story
The journey of a product or company to become brand is driven by factors formed by its elements or traits. Color is an
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Facebook Time line for brand pages
On February 29, 2012 Facebook announced the launch of time line for brand pages, after the launch of time lines for individual profile
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Marketing : Reaching your Consumers
Marketers around the world have seen a rapid change in the annual marketing plans with inclusion of social media and mobility solutions. The
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