The journey of a product or company to become brand is driven by factors formed by its elements or traits. Color is an important brand element which projects a brand connection in the minds of customers. According to a research conducted by Institute for Color Research, people make judgment about a … Continue reading
On February 29, 2012 Facebook announced the launch of time line for brand pages, after the launch of time lines for individual profile pages which changed the way brands communicate with their customers. This re-defined social engagements by improving upon earlier features on brand pages. Facebook … Continue reading
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A $4 for cup of coffee has turned around the coffee business in the world, and yes it’s Starbucks. The brand has strived to be the third best place for human beings after their home, and office. Over a period of 40 years, the evolution of the company has seen four logo changes in each decade that … Continue reading
Recently, I pored over some data which enlightened me that if Facebook were a nation, it would be third most populated country in the world with over 1 Billion residents. Additionally, after some research I found out that Farmville (a social gaming product from Zynga) could as well be a populated … Continue reading